$ 1 billion advertising, Microsoft pick partners

March 12th, 2012

$ 1 billion advertising, Microsoft pick partners
January 8 am Beijing time, according to informed sources, Microsoft is evaluating its about $ 1 billion in advertising spending, may choose to existing media and advertising partners McCann (Universal McCann) outside of a media agency.

McCann is a unit of Interpublic advertising group advertising firm whose clients include Exxon Mobil, Johnson & Johnson and Sony and other famous enterprises.

McCann is likely to replace the Microsoft advertising partners to consider the process of cooperation to defend its position. Taking into account the size of Microsoft’s advertising spending and the influence of Microsoft, its advertising business may be attracted great interest McCann competitors.

“As the optimization of business practices, Microsoft’s advertising agency on a regular basis to assess their portfolio to ensure that Microsoft has the most qualified partners to meet Microsoft’s business in all market needs.” Microsoft said in a statement.

Microsoft is currently ranked No. 32 in the nation’s advertisers, only the United States advertising budget as high as $ 1.1 billion. (Chang)

Ministry of Culture, clean one hundred illegal online music Jay Chou, Jolin Tsai in the column

March 9th, 2012

Ministry of Culture, clean one hundred illegal online music Jay Chou, Jolin Tsai in the column
January 10 news (reporters white Ying, Zuo Feng) Following the clean up 237 illegal online music site, the Ministry of Culture this year the first batch of 10 100 illegal online music products for centralized clearing, including BrunoMars, ChristinaAguilera, SuperJunior, Koda Kumi, S. H. E, Jolin Tsai, Eason Chan, Fahrenheit, Peter Ho, Alan Tam, Lee Hom, Kenji Wu, Elva, Jay, and many other works of artists at home and abroad.
Ministry of Culture published the first review or filing without the content network music products, including A1, “ItHappensEveryDay”, BrunoMars the “Grenade”, KatharineMcphee the “It’sNotChristmasWithoutYou”, KTTunstall the “PushThatKnotAway”, S. H. E, “If you are a girl”, Eminem’s “ColdWindBlows”, Cai Yan’s “asked me to dance,” Jolin Tsai “honey trap”, Eason Chan, Sa Dingding’s “WelcomeToTheFuture”, Eason Chan’s “Ye ask, wind transit”, a large mouth “is always around,” Fahrenheit “too hot”, Peter Ho’s “Perfume”, Yoga Lin’s “About Me”, Lin Yu’s “elegant break up,” Alan Tam’s “sugar trap,” Danson’s “with you” Tian Fu Zhen’s “Islands” Lee Hom’s “versatile”, Kenji Wu’s “love me hate me,” Elva “hold you” Jay’s “Mr. Magic”, “say goodbye” and so on.
Notice that the Ministry of Culture, the online music products, the Ministry of Culture are not content review or record, and suspected of piracy. Part of the online music sites without the annex to the network to provide music playback, listen, use, and download services, seriously disrupting the orderly operation and management of the online music market, according to the law must be clear regulation.
Requirements of the Ministry of Culture, the search engines, portals, industry websites, entertainment websites and business or personal website, on February 28 carried out quickly, before the self-correction, once found that the site provides content review or filing without the network of music, should be immediately deleted. Overdue to clean up the site did not seek, will be punished according to law.
Ministry of Culture, reiterated that any unit engaged in online music products, including cultural activities, including the Internet, must strictly follow the “Provisional Regulations on Administration of Internet Culture” and other relevant provisions of the law to obtain the appropriate subject qualification; imported network music products must be reviewed and approved the contents of the Ministry of Culture, Domestic music products must be reported to the Ministry of Culture for the record, and offenders will be punished according to law.

History’s most important feature upgrades: Baidu formally launched Statistics heat map

February 27th, 2012

History’s most important feature upgrades: Baidu formally launched Statistics heat map
January 10, 2011, Baidu statistics ushered in one of history’s most important feature upgrades, free the world’s first intelligent heat map function formally launched. It is reported that heat map can be dominant, visually the distribution of web traffic data is presented through different color blocks, to the optimization and adjustment of small and medium web sites provide a strong frame of reference to facilitate the partner sites to improve the user experience. In a month ago, Baidu Statistics upcoming news on the heat map feature has been widely circulated in the webmaster community, the fuzzy images have related products in the forum, the community has been exposed, the official on-line products that, prior to information is not groundless.
In fact, on-line thermal map feature has been pre-primary and secondary sites in the group caused a huge response, hundreds of thousands of owners looking forward to the product’s official arrival. According to Baidu said in the early on-line, heat map feature is only available to websites and Baidu Union members to invite some of the major stations by the use of partner sites can redeem using UD an invitation code, or received a gift League manager of the invitation code. Another part of the limited places you can participate in activities Baidu statistics microblogging and mail to apply for, let as many people as the first time to see the true face of the product.
More visible feature of their products page: http://yingxiao.baidu.com/support/topic/32.html.


Baidu announced product information, thermal photo free feature, which will not be charged to the partner sites. Application of the function, can be different colors to show the distribution of clicks on a web page, web page, click on the traffic distribution and the distribution of more intuitive and eye-catching, more tempting with “box computing” the same strain of the “box Statistics”, just draw a box on the page, the delineation of the “box” which traffic sources, visitor geography, and other search terms and the browser will be able to emerge on the desktop. In addition to micro-click on each user’s behavior, the “double-figure one” heat map also features unique stunts, can also use the “heat map + link Click map” detailed analysis of the flow, but only a link click the Google statistical map, not distinguish between different links point to the same page flow, with “double-figure one” heat map, each link’s contribution to the flow have the slightest clear.

A heat map using a statistical function of Baidu’s owners very well, this feature uses a wide range, simply, with the heat map to help optimize and adjust web page design there is a scientific basis, can prescribe the right medicine, do not blindly upgrade, you can also dynamically adjust the page before and after considering the effect of click; click behavior in the concentration and number of pages where visitors can put in more ads, click-through rate will be higher, the effect is more prominent; by clicking the link diagrams for the same part of different text the number of times the link is clicked, to determine the link popularity of the title and content to optimize the layout; for there is no place to click the link can use, it will maximize the value of the flow on the page, such as links but do not click very much text, indicating that visitors are very interested in the contents of this area, visitors can add links to learn more. “These applications and benefits is only part of the active use of heat maps, webmasters will bring direct benefits.”

Industry experts said that most of the heat flow map function with statistical software does not have the advantage of a “high-end configuration,” fool-level applications, even without any experience of web analytics can read people very well find themselves on the site traffic laws. Baidu statistics through the “free” way to provide to third party websites to use, will enhance the user experience of small and medium sites, the effective flow into the value of unprecedented shock. From the industry-wide for free, to the amount included the introduction of the query function, to map features of today’s heat, turned out to Baidu statistics mission is to “fuel the growth for the owners’ belief that has been allowed to continue upgrades to more Web site owners do well to help optimize the thermal map with a strong kick off, so we have enough reason to expect 2011 Baidu statistics will be more exciting!

Access: Baidu Statistics heat map

Itunes account Taobao massive clean-up of illegal goods

February 24th, 2012

Taobao massive clean-up illegal goods iTunes account
January 10 news, today issued a statement responding Taobao Taobao sell on stolen iTunes account issue, Taobao says the first time in these accounts on the platform for clean-up, consolidation, and in communication with Apple, considering the illegal iTunes account as an Taobao prohibited items list.
According to foreign media reports, stolen for sale on the Taobao iTunes account about 50,000, the price of 1 yuan to 200 yuan per month. Taobao search “iTunes Account” link will appear multiple purchase, will cost about 30 yuan, and promised the equivalent of $ 30 you can download songs, games, movies and other products.

It is reported that the sale of stolen account the past few months has reached thousands. The product page is accompanied by Taobao disclaimer, the statement said, the sale of goods Taobao not liable for, and does not guarantee its authenticity.
Taobao, said, Taobao, and Apple has been in the protection of intellectual property are closely linked. Taobao, for example, in 2009 broke Apple Ttunes prepaid card online by hacking, and in some domestic shopping site on the low sales, after a joint news Taobao informed Apple of Taobao had some control iTunes prepaid card, clean-up.

Cube 2.0 full version countdown, released on January 11

February 22nd, 2012

Cube 2.0 full version starts the countdown released tomorrow
Thank you for the support of the Cube version 2.0, now 2.0 RC version of the Rubik’s Cube users active over the Win7 optimized optimized master + master + Vista Cube 1.1 three’s and this is what we did not expect, but it does what we strive to do.
Also special thanks to the Internet industry, software industry bigwigs of some colleagues, to be released tomorrow, sent a lot of Rubik’s Cube 2.0 Message, we will try to put these words are the official website www.tweakcube.com cube above, of course, a little fit.

Cube 2.0 is the official carrier of soft media companies since the first piece of software, originally vested in the Information Technology Co., Ltd. Qingdao Tesco’s software business has been fully transferred to the new media network Technology Co., Ltd. Qingdao soft inside. Cube 2.0 version of the official launch, also indicates that the soft coal the new company officially took the front, start a new journey. Everything is just the beginning, this week there will be cool points 2.0 Beta version and the official version is released this month, the browser will have Flash Tour release 2.0 of molding products.
Soft media software for now, may not do the best, but we strive to do more motives.
We are committed, forever free of soft coal in the country, never evil.
Soft media, January 10, 2011, before the official release 2.0 Cube night.

Haier launched the embedded windows 7 Media Center Smart TV

February 20th, 2012

Haier launched the embedded Windows 7 Media Center Smart TV
China’s leading home appliance business in CES2011 above Qingdao Haier launched several new products to the CES this Haier is a “smart home” concept is the seamless connection through appliances, all appliances operational intelligence, connected intelligence, intelligent human-computer interaction, which have this embedded Windows 7 Media Center (Windows Media Center) TV.
The media center looks very mature, in fact, the TV Internet, intelligence, and this should be the future of television trends, including high-definition TV with Android system.
Picture below??

For Wal-Mart, the world’s largest supermarket network controlling Jingdong

February 16th, 2012

For Wal-Mart, the world’s largest supermarket network controlling Jingdong
January 10 at noon, according to sources, some time ago reported that Wal-Mart will inject Jingdong the latest issue of recent changes. Investment banking sector, said Wal-Mart’s participation in this round of investment intention of Jingdong Mall, is a way of accounting for acquisition of a controlling stake in Jingdong Mall, but did not reach a final agreement. At present, the parties are still in negotiations.
According to public information, Jingdong had a total of three rounds of financing: In April 2007, Jingdong Mall today were $ 10 million capital investment; December 2008, was today’s Capital, Bull Capital and Asia’s leading investment banker Francis Leung Pak private investment in total investment amount of $ 21,000,000; January 27, 2010, Jingdong Mall get Tiger Fund C1 round of investment, down $ 75 million arrival. December 3, 2010, Jingdong Mall C1 financing in the amount of the second phase of 75 million dollars arrival. According to industry speculation, round of financing in C1, the Tiger Fund may account for up to 30-40% of the shares, and Jingdong management still holds a controlling stake in the company’s relative.

Analysts said the introduction of new capital in order to Jingdong, the company must sell more shares, but in the previous three rounds of financing, VC has been accounted for 40-50% of the shares, if previously intended to invest part of the VC options Fortunately, out of cash, otherwise, Jingdong management to sell stake in hand, which will further dilute their control of the company. Moreover, if the ultimate holding Jingdong not meet the demands of Wal-Mart, which is likely to abandon investment in Jingdong, because of the simple with not much in terms of investment attractiveness of the Wal-Mart.

Tencent is being developed jointly capcom secret, “Monster Hunter ol”

February 14th, 2012

Capcom is a secret Tencent joint development of “Monster Hunter OL”
January 10 at Billboard awards ceremony Tencent game “Legend of the Father” said Yao Zhuang constitution, Tencent is developing “Monster Hunter OL”.
Yao Zhuang constitution, said in the roundtable session, 2011, Tencent is most concerned about product development, adapted from the handheld platform, the famous game “Monster Hunter OL”, but do not know whether the successful launch in 2011. Site moderator did not directly answer the question Yao cents, only that this issue needs at the ceremony by the same mutual entertainment scene Tencent Cheng Wu vice president replied, but after the presentation session, the issue was forgotten by Tencent, No one responded.

November, 2009, there are rumors that Capcom Tencent has received independent research and development of Japanese firms, the famous PSP game “Monster Hunter” on-line version of the distribution rights in China. However, as time, rumors evolved into Tencent Capcom has been developed in cooperation with local Chinese for the “Monster Hunter OL”, but the official website has yet to make any response on these rumors.

myspace curtain call: Yahoo, News Corp. is considering selling

February 10th, 2012

MySpace curtain call: Yahoo, News Corp. is considering selling
January 11 am Beijing time, according to foreign media reports, sources, News Corporation’s social networking site MySpace will be considered sold to Yahoo.
According to the U.S. technology blog All Things D reports, MySpace will tomorrow lay off 550 to 600, while MySpace’s total number of employees currently only about 1,000 people. Myspace will be the revision referred to as corporate restructuring, to spin-off “old” business and products.
But MySpace may be due to layoffs to streamline operations in order to find interested buyers. It is reported that News Corp. is contacting private equity firm, sold Bebo, AOL hopes to sell Myspace. But from the News Group’s “insiders,” said the News Corporation hopes to sell MySpace to Yahoo.
Technology blog Businessinsider that, even if News Corp is willing to sell low-priced MySpace, Yahoo does not necessarily willing to accept.

In early April, AOL’s social networking site Bebo will be sold to a private equity firm. It is reported, AOL Bebo sale price of less than $ 10 million, equivalent to only AOL acquired the site in 2008 when the $ 850 million to pay a small part.
Last week, sources said, MySpace will close international business, international business and the vast majority of employees may be laid off.

$ 45 million, Google founders Larry Page purchased a luxury yacht

February 6th, 2012

$ 45 million, Google founders Larry Page purchased a luxury yacht
January 11, according to foreign media reports, Google co-founder Larry? Page (Larry Page) has spent $ 45 million to buy a luxury yacht.
According to “New Zealand Herald” (New Zealand Herald) reports, Larry? Page has called the Sir Douglas Myers from a New Zealand businessman to buy a luxury yacht, the yacht called “Senses”.
Myers became the yacht “ship of adventure,” he in the past few years around the world by ship, now turn to the young billionaire Larry? Page began to enjoy the luxury yacht experience.